{"id":1746,"date":"2022-05-11T14:51:31","date_gmt":"2022-05-11T06:51:31","guid":{"rendered":"https:\/\/www.akademisains.gov.my\/ar21\/?p=1746"},"modified":"2022-05-11T14:51:31","modified_gmt":"2022-05-11T06:51:31","slug":"masterclass-with-philip-kotler","status":"publish","type":"post","link":"https:\/\/www.akademisains.gov.my\/ar21\/masterclass-with-philip-kotler\/","title":{"rendered":"Masterclass with Philip Kotler"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Malaysia&#8217;s participation in Dubai Expo 2020 initiated the efforts towards making Malaysia\u2019s branding known the world over.\u00a0MOSTI and ASM proudly kickstarted the Marketing and Branding 5.0 <em>My<\/em>STIE initiative through the very first Masterclass with Philip Kotler, the Father of Modern Marketing.<\/p>\n<p>This masterclass received tremendous support from students in business and marketing courses, technopreneurs and entrepreneurs from small-medium businesses, and start-ups in various fields, such as education and medical &amp; health sciences.<\/p>\n<p>This event introduce five trend: data-driven marketing, predictive marketing, contextual marketing, augmented marketing, and agile marketing. The masterclass provided insights on new-age marketing and marketing technologies for humanity. This is a collaborative effort to prepare entrepreneurs in Malaysia on marketing and branding 5.0. In the future, various stakeholders will be engaged to realise Malaysia&#8217;s branding.[\/vc_column_text][vc_video link=&#8221;https:\/\/youtu.be\/7Aw6cewseKI&#8221; align=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Malaysia&#8217;s participation in Dubai Expo 2020 initiated the efforts towards making Malaysia\u2019s branding known the world over.\u00a0MOSTI and ASM proudly kickstarted the Marketing and Branding 5.0<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,14],"tags":[],"class_list":["post-1746","post","type-post","status-publish","format-standard","hentry","category-partnership-collaboration","category-sap"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.akademisains.gov.my\/ar21\/wp-json\/wp\/v2\/posts\/1746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akademisains.gov.my\/ar21\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akademisains.gov.my\/ar21\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/ar21\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/ar21\/wp-json\/wp\/v2\/comments?post=1746"}],"version-history":[{"count":1,"href":"https:\/\/www.akademisains.gov.my\/ar21\/wp-json\/wp\/v2\/posts\/1746\/revisions"}],"predecessor-version":[{"id":1747,"href":"https:\/\/www.akademisains.gov.my\/ar21\/wp-json\/wp\/v2\/posts\/1746\/revisions\/1747"}],"wp:attachment":[{"href":"https:\/\/www.akademisains.gov.my\/ar21\/wp-json\/wp\/v2\/media?parent=1746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/ar21\/wp-json\/wp\/v2\/categories?post=1746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/ar21\/wp-json\/wp\/v2\/tags?post=1746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}