{"id":4769,"date":"2023-01-16T11:17:35","date_gmt":"2023-01-16T03:17:35","guid":{"rendered":"https:\/\/www.akademisains.gov.my\/asm-focus\/?p=4769"},"modified":"2023-08-15T16:09:45","modified_gmt":"2023-08-15T08:09:45","slug":"masterclass-with-philip-kotler","status":"publish","type":"post","link":"https:\/\/www.akademisains.gov.my\/asm-focus\/masterclass-with-philip-kotler\/","title":{"rendered":"Masterclass with Philip Kotler"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]ASM together with the Ministry of Sciences, Technology, and Innovation (MOSTI) organised a masterclass with the Marketing Guru, Philip Kotler to understand the integration of technological and business model evolution that aligns with the Marketing &amp; Branding 5.0.<\/p>\n<p>&nbsp;<\/p>\n<p>This masterclass\u2019 target audience is traditional and digital marketers from industries and start-ups, as well as students and lectures of marketing and business. Philip Kotler shared critical insight on the strategies and tactics that attendees can employ to navigate through this challenging COVID-19 era successfully.<\/p>\n<p>&nbsp;<\/p>\n<p>Philip Kotler is an American marketing author, consultant, and Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.<\/p>\n<p>&nbsp;<\/p>\n<p>Watch the masterclass <a href=\"https:\/\/www.facebook.com\/akademisainsmy\/videos\/994246351158392\">here<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Philip Kotler&#8217;s Masterclass taught viewers to understand the integration of technological and business model evolution that aligns with the Marketing &amp; Branding 5.0.<\/p>\n","protected":false},"author":5,"featured_media":4770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[869],"tags":[726,727,725,723,724,722,76,322],"class_list":["post-4769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-january-2023","tag-branding","tag-business-model","tag-marketing","tag-master-class","tag-mystie","tag-philip-kotler","tag-stem","tag-stie"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2023\/04\/masterclass-philip-kotler.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pajCBQ-1eV","_links":{"self":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts\/4769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/comments?post=4769"}],"version-history":[{"count":1,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts\/4769\/revisions"}],"predecessor-version":[{"id":4771,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts\/4769\/revisions\/4771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/media\/4770"}],"wp:attachment":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/media?parent=4769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/categories?post=4769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/tags?post=4769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}