{"id":7943,"date":"2026-04-29T14:02:10","date_gmt":"2026-04-29T06:02:10","guid":{"rendered":"https:\/\/www.akademisains.gov.my\/asm-focus\/?p=7943"},"modified":"2026-05-04T17:46:03","modified_gmt":"2026-05-04T09:46:03","slug":"convosphere-overcoming-the-messy-middle-of-innovation","status":"publish","type":"post","link":"https:\/\/www.akademisains.gov.my\/asm-focus\/convosphere-overcoming-the-messy-middle-of-innovation\/","title":{"rendered":"Convosphere: Overcoming the Messy Middle of Innovation"},"content":{"rendered":"<p>Innovation does not fall short because of a shortage of promising breakthroughs. More often, it falters in the \u201cmessy middle\u201d, where fragmentation, weak coordination and misaligned priorities slow progress. To navigate this challenge, a mission-oriented approach offers a way forward by aligning innovation efforts around national economic, societal, and environmental challenges as a clear North Star.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7944\" src=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2.jpg\" alt=\"convosphere, innovation, mohd azzman shariffadeen, hazami habib, byeongwon park, aedreena reeza alwi, chan kee siak\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2.jpg 2048w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2-300x200.jpg 300w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2-1024x683.jpg 1024w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2-768x512.jpg 768w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2-1536x1024.jpg 1536w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2-113x75.jpg 113w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2-960x640.jpg 960w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2-720x480.jpg 720w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-2-480x320.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/><\/a><\/p>\n<p>To address this, the Academy of Sciences Malaysia, on 31 March 2026, organised <strong>Convosphere: Signal in the Noise<\/strong>, bringing together policymakers, researchers, industry leaders and players in the wider ecosystem to examine how innovation can move more effectively from discovery to real-world outcomes.<\/p>\n<p>In her opening address, Puan Hazami Habib, CEO of ASM, framed the forum as a strategic platform to close the persistent gap between ideas and real-world impact within Malaysia\u2019s STIE ecosystem.<\/p>\n<p>She highlighted that while the country possesses strong research capabilities and innovative talent, too many promising ideas falter in what she termed the \u201cmessy middle\u201d of innovation, where execution, coordination, and implementation break down due to silos, misaligned incentives, and regulatory bottlenecks.<\/p>\n<p>Emphasising ASM\u2019s commitment to a mission-oriented approach, she positioned Convosphere as more than just a discussion forum, but a starting point for translating insights into concrete policies and actions by aligning stakeholders, resources, and capabilities towards clear national missions with measurable outcomes.<\/p>\n<blockquote><p>\u201cBy focusing on the messy middle, we are deliberately shifting the conversation\u2014from what we can imagine, to what we can deliver. From aspiration to implementation. From potential to impact.\u201d<\/p><\/blockquote>\n<p>Following Puan Hazami\u2019s opening remarks, the panel session commences, which featured ASM President <a href=\"https:\/\/www.akademisains.gov.my\/experts\/profile\/itcs0002\/\">Academician Datuk Dr Tengku Mohd Azzman Shariffadeen FASc<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/byeongwon-park-01825152\/\">Dr Byeongwon Park<\/a> (Senior Research Fellow at the Science and Technology Policy Institute (<a href=\"https:\/\/www.stepi.re.kr\/site\/stepien\/main.do\">STEPI<\/a>)), Mdm <a href=\"https:\/\/www.miti.gov.my\/index.php\/edirectory\/staff\/62\">Aedreena Reeza Alwi<\/a> (Senior Director of the Delivery Management Unit, Ministry of Investment, Trade and Industry (<a href=\"https:\/\/www.miti.gov.my\/index.php\">MITI<\/a>)), and Mr <a href=\"https:\/\/www.linkedin.com\/in\/keesiak\/\">Chan Kee Siak<\/a> (founder and CEO of <a href=\"https:\/\/www.exabytes.my\/about\">Exabytes Group<\/a>). The session was moderated by Mr <a href=\"http:\/\/linkedin.com\/in\/luqman-hariz-4aaa2b2b8?originalSubdomain=my\">Luqman Hariz<\/a> (Anchor and Journalist, <a href=\"https:\/\/www.astroawani.com\/home\">ASTRO Awani<\/a>).<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7945\" src=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4.jpg\" alt=\"convosphere, innovation, mohd azzman shariffadeen, hazami habib, byeongwon park, aedreena reeza alwi, chan kee siak\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4.jpg 2048w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4-300x200.jpg 300w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4-1024x683.jpg 1024w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4-768x512.jpg 768w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4-1536x1025.jpg 1536w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4-112x75.jpg 112w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4-960x640.jpg 960w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4-720x480.jpg 720w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-4-480x320.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/><\/a><\/p>\n<p><strong>Academician Datuk Dr Tengku Mohd Azzman Shariffadeen FASc, ASM<\/strong><\/p>\n<p>Academician Datuk Dr Tengku Mohd Azzman Shariffadeen FASc highlighted the <a href=\"https:\/\/www.akademisains.gov.my\/ar22\/development-of-the-research-development-commercialisation-innovation-and-economic-roadmap-r-d-c-i-e\/\">RDICE framework<\/a> as a continuous cycle linking research, innovation, commercialisation and economic growth.<\/p>\n<p>The cycle begins with research and development, where new knowledge is translated into practical solutions, feeding innovation that generates products, processes and services with societal value.<\/p>\n<p>Through commercialisation, these ideas create income, cost savings and measurable impact, ultimately strengthening the economy through productivity gains, job creation and improved quality of life.<\/p>\n<p>However, he noted that Malaysia\u2019s STIE ecosystem, while delivering economic progress between 2000 and 2019, has not achieved comparable societal and environmental outcomes.<\/p>\n<p>The ecosystem remained largely stagnant from 2010 to 2019, with signs of social and environmental regression, underscoring the need to mainstream science, technology and innovation as a core enabler of balanced development.<\/p>\n<p>Datuk Dr Tengku Mohd Azzman also pointed to persistently low industry participation in R&amp;D, despite policy shifts towards experimental development and higher private\u2011sector expenditure.<\/p>\n<p>With only a small share of businesses investing in R&amp;D, Malaysia remains heavily reliant on public institutions, highlighting the urgency of stronger industry engagement to translate research into economic value.<\/p>\n<p>He further underscored the importance of strengthened governance through the National Science Council framework and a mission\u2011oriented approach, where clearly defined national challenges are addressed through coordinated action, cross\u2011sector collaboration and mission projects that turn strategic intent into tangible outcomes aligned with national priorities.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7946\" src=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5.jpg\" alt=\"convosphere, innovation, mohd azzman shariffadeen, hazami habib, byeongwon park, aedreena reeza alwi, chan kee siak\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5.jpg 2048w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5-300x200.jpg 300w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5-1024x683.jpg 1024w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5-768x512.jpg 768w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5-1536x1025.jpg 1536w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5-112x75.jpg 112w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5-960x640.jpg 960w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5-720x480.jpg 720w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-5-480x320.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/><\/a><\/p>\n<p><strong>Dr Byeongwon Park, STEPI<\/strong><\/p>\n<p>Dr Byeongwon Park drew on South Korea\u2019s experience to illustrate both the strengths and limitations of mission\u2011oriented innovation policy (MOIP).<\/p>\n<p>Korea\u2019s approach demonstrates how strong STI governance, evidence\u2011based priority setting and sustained cross\u2011ministerial coordination can accelerate innovation through large\u2011scale, mission\u2011driven programmes addressing societal challenges and strategic technologies.<\/p>\n<p>Flagship initiatives, including national social missions and Advanced Research Projects Agency (ARPA)\u2011style challenge programmes, have supported risk\u2011taking, long\u2011term investment and technological leadership.<\/p>\n<p>However, the case also highlighted emerging challenges such as fragmented missions, a technology\u2011centric bias, coordination complexity and limited portfolio management after mission approval.<\/p>\n<p>The experience underscores that while MOIP can drive rapid innovation, achieving broader systemic and societal transformation requires stronger integration, adaptive governance and balanced attention to social, environmental and economic outcomes.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7947\" src=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6.jpg\" alt=\"convosphere, innovation, mohd azzman shariffadeen, hazami habib, byeongwon park, aedreena reeza alwi, chan kee siak\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6.jpg 2048w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6-300x200.jpg 300w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6-1024x683.jpg 1024w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6-768x512.jpg 768w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6-1536x1025.jpg 1536w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6-112x75.jpg 112w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6-960x640.jpg 960w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6-720x480.jpg 720w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-6-480x320.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/><\/a><\/p>\n<p><strong>Mdm Aedreena Reeza Alwi, MITI<\/strong><\/p>\n<p>Madam Aedreena Reeza Alwi outlined how the New Industrial Master Plan (<a href=\"https:\/\/www.nimp2030.gov.my\/\">NIMP<\/a>) 2030 adopts a mission\u2011based, execution\u2011focused approach to transform Malaysia\u2019s industrial landscape.<\/p>\n<p>Anchored in a whole\u2011of\u2011nation collaboration model, NIMP 2030 aims to build a resilient and competitive manufacturing ecosystem by advancing economic complexity, accelerating digital adoption, pushing towards net\u2011zero ambitions, and safeguarding economic security and inclusivity.<\/p>\n<p>The plan prioritises high\u2011value activities across the value chain, stronger research, development, commercialisation and innovation linkages, and the development of new growth sectors such as electric vehicles, renewable energy, advanced materials and carbon capture technologies.<\/p>\n<p>Backed by clear strategies, action plans and mission\u2011based projects, NIMP 2030 seeks to deliver tangible outcomes by 2030, including higher value\u2011added growth, better\u2011quality jobs, rising wages, stronger domestic linkages and sustained industrial competitiveness.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7948\" src=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7.jpg\" alt=\"convosphere, innovation, mohd azzman shariffadeen, hazami habib, byeongwon park, aedreena reeza alwi, chan kee siak\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7.jpg 2048w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7-300x200.jpg 300w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7-1024x683.jpg 1024w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7-768x512.jpg 768w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7-1536x1025.jpg 1536w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7-112x75.jpg 112w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7-960x640.jpg 960w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7-720x480.jpg 720w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-7-480x320.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/><\/a><\/p>\n<p><strong>Mr Chan Kee Siak, Exabytes<\/strong><\/p>\n<p>Mr Chan Kee Siak emphasised that the greatest barrier to innovation lies in the \u201cmessy middle\u201d, where promising ideas often stall before achieving scale due to fragmentation, misaligned incentives and unclear ownership.<\/p>\n<p>Drawing from industry experience, he highlighted how siloed approaches, isolated pilots and short\u2011term performance metrics frequently result in weak commercialisation and limited national impact.<\/p>\n<p>The presentation called for a mission\u2011oriented STIE ecosystem that moves beyond funding individual projects towards aligning stakeholders around clearly defined, time\u2011bound challenges.<\/p>\n<p>By orchestrating coalitions across government, industry, academia and users, and leveraging tools such as AI and blockchain to enhance learning, coordination and trust, missions can turn ambition into execution.<\/p>\n<p>Practical examples, including large\u2011scale SME digitalisation, demonstrated how ecosystem alignment and portfolio\u2011based experimentation can accelerate adoption, reduce risk and deliver meaningful socio\u2011economic outcomes.<\/p>\n<hr \/>\n<p>As innovation grows increasingly complex, this Convosphere session reinforces ASM\u2019s role in convening diverse voices to drive more coordinated, mission-oriented action for a resilient and future-ready STIE ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASM\u2019s Convosphere highlights gaps in innovation execution, calling for mission-driven collaboration to turn ideas into real-world impact.<\/p>\n","protected":false},"author":5,"featured_media":7949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[1563],"tags":[1569,1568,1570,1567,751,119,1452],"class_list":["post-7943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-april-2026","tag-aedreena-reeza-alwi","tag-byeongwon-park","tag-chan-kee-siak","tag-convosphere","tag-hazami-habib","tag-innovation","tag-mohd-azzman-shariffadeen"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/04\/convosphere-2026-poster.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pajCBQ-247","_links":{"self":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts\/7943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/comments?post=7943"}],"version-history":[{"count":2,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts\/7943\/revisions"}],"predecessor-version":[{"id":7973,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts\/7943\/revisions\/7973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/media\/7949"}],"wp:attachment":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/media?parent=7943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/categories?post=7943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/tags?post=7943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}