{"id":8017,"date":"2026-05-14T09:00:37","date_gmt":"2026-05-14T01:00:37","guid":{"rendered":"https:\/\/www.akademisains.gov.my\/asm-focus\/?p=8017"},"modified":"2026-07-02T17:35:26","modified_gmt":"2026-07-02T09:35:26","slug":"embracing-change-shifting-mindsets-mission-oriented-rd","status":"publish","type":"post","link":"https:\/\/www.akademisains.gov.my\/asm-focus\/embracing-change-shifting-mindsets-mission-oriented-rd\/","title":{"rendered":"Embracing Change, Shifting Mindsets: Mission-Oriented R&amp;D"},"content":{"rendered":"<p>At the <a href=\"https:\/\/www.um.edu.my\/\">UM<\/a>\u2013<a href=\"https:\/\/www.ucsiuniversity.edu.my\/\">UCSI<\/a> Matching Grant Scheme Award Ceremony on 6 April 2026, ASM CEO, <a href=\"http:\/\/linkedin.com\/in\/hazami-habib-22689826?originalSubdomain=my\">Pn Hazami Habib FASc<\/a>, delivered a strong call to action. Malaysia must shift its mindset and approach to research and development (R&amp;D) to remain relevant in an increasingly complex and uncertain world.<\/p>\n<p><a href=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8020\" src=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-2.jpg\" alt=\"Mission-Oriented R&amp;D, hazami habib\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-2.jpg 1280w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-2-300x200.jpg 300w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-2-1024x682.jpg 1024w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-2-768x512.jpg 768w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-2-113x75.jpg 113w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-2-960x640.jpg 960w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-2-720x480.jpg 720w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-2-480x320.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/><\/a><\/p>\n<p>We are living in what experts describe as \u201cpostnormal times,\u201d defined by uncertainty, competing values, and urgent decisions. From climate change and technological disruption to ageing populations and economic inequality, today\u2019s challenges are interconnected and constantly evolving.<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#sc_gallery-1 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#sc_gallery-1 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 49.99%;\n\t\t\t\t}\n\t\t\t\t#sc_gallery-1 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t\/* see sc_gallery() in functions\/theme-shortcodes.php *\/\n\t\t\t<\/style>\n\t\t<div id='sc_gallery-1' class='gallery galleryid-8017 gallery-columns-2 gallery-size-medium  element_classes gallery-default'><dl class='gallery-item'  data-title='-UCSI Matching Grant Award Ceremony (4)' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a href='https:\/\/www.akademisains.gov.my\/asm-focus\/embracing-change-shifting-mindsets-mission-oriented-rd\/ucsi-matching-grant-award-ceremony-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-4-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"Mission-Oriented R&amp;D, hazami habib\" srcset=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-4-300x200.jpg 300w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-4-1024x682.jpg 1024w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-4-768x512.jpg 768w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-4-113x75.jpg 113w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-4-960x640.jpg 960w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-4-720x480.jpg 720w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-4-480x320.jpg 480w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-4.jpg 1280w\" sizes=\"auto, (max-width:767px) 300px, 300px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><dl class='gallery-item'  data-title='-UCSI Matching Grant Award Ceremony (3)' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a href='https:\/\/www.akademisains.gov.my\/asm-focus\/embracing-change-shifting-mindsets-mission-oriented-rd\/ucsi-matching-grant-award-ceremony-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-3-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"Mission-Oriented R&amp;D, hazami habib\" srcset=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-3-300x200.jpg 300w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-3-1024x682.jpg 1024w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-3-768x512.jpg 768w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-3-113x75.jpg 113w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-3-960x640.jpg 960w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-3-720x480.jpg 720w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-3-480x320.jpg 480w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-3.jpg 1280w\" sizes=\"auto, (max-width:767px) 300px, 300px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>In this environment, traditional linear R&amp;D approaches are no longer sufficient. Pn Hazami highlighted the need for non-linear, adaptive, and mission-driven strategies.<\/p>\n<p>At the heart of this shift is mission-oriented R&amp;D, a framework that focuses research on solving clearly defined national challenges.<\/p>\n<p><a href=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8023\" src=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1.jpg\" alt=\"Mission-Oriented R&amp;D, hazami habib\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1.jpg 1280w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1-300x200.jpg 300w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1-1024x682.jpg 1024w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1-768x512.jpg 768w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1-113x75.jpg 113w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1-960x640.jpg 960w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1-720x480.jpg 720w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1-480x320.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Unlike conventional approaches driven by individual interests, this model prioritises integrated solutions with measurable societal impact.<\/p>\n<p>Malaysia\u2019s policy direction already reflects this transition. The <a href=\"https:\/\/rmk13.ekonomi.gov.my\/wp-content\/uploads\/2025\/09\/Executive_Summary_Thirteenth_Malaysia_Plan.pdf\">13<sup>th<\/sup> Malaysia Plan<\/a> outlines reforms in fiscal policy, healthcare, education, labour markets, and housing.<\/p>\n<p>Aligning R&amp;D with these priorities ensures innovation contributes to economic growth, social wellbeing, and environmental sustainability.<\/p>\n<p>However, gaps remain within the national STIE ecosystem. While economic progress has been achieved, innovation capacity has stagnated, and social and environmental outcomes have lagged. A key challenge is translating research into real-world impact, which is often limited by weak cross-sector collaboration.<\/p>\n<p>To address this, Pn Hazami emphasised open innovation and transdisciplinary collaboration. With most researchers based in universities and public institutes, there is strong potential to mobilise them as solution providers through closer links with industry, government, and communities.<\/p>\n<p><a href=\"https:\/\/www.bernama.com\/en\/news.php?id=2539542\">Mission-oriented R&amp;D<\/a> also redefines success. It shifts the focus from outputs such as publications to outcomes, impact, and value creation.<\/p>\n<p>Mission-oriented R&amp;D promotes collaboration, calculated risk-taking, and a more proactive government role in shaping markets.<\/p>\n<p><a href=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8024\" src=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-5.jpg\" alt=\"Mission-Oriented R&amp;D, hazami habib\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-5.jpg 1280w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-5-300x200.jpg 300w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-5-1024x682.jpg 1024w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-5-768x512.jpg 768w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-5-113x75.jpg 113w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-5-960x640.jpg 960w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-5-720x480.jpg 720w, https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-5-480x320.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Ultimately, transforming Malaysia\u2019s R&amp;D landscape requires more than policy or funding changes. It requires a mindset shift to build a resilient, inclusive, and future-ready nation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASM calls for a mission-oriented R&amp;D ecosystem, urging stronger collaboration and adaptive innovation to tackle Malaysia\u2019s complex national challenges.<\/p>\n","protected":false},"author":5,"featured_media":8023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[1586],"tags":[751,1598,269,264],"class_list":["post-8017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-may-2026","tag-hazami-habib","tag-mission-oriented-rd","tag-ucsi","tag-um"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-content\/uploads\/sites\/10\/2026\/07\/UCSI-Matching-Grant-Award-Ceremony-1.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pajCBQ-25j","_links":{"self":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts\/8017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/comments?post=8017"}],"version-history":[{"count":1,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts\/8017\/revisions"}],"predecessor-version":[{"id":8025,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/posts\/8017\/revisions\/8025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/media\/8023"}],"wp:attachment":[{"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/media?parent=8017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/categories?post=8017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akademisains.gov.my\/asm-focus\/wp-json\/wp\/v2\/tags?post=8017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}