Transcending Artscience Cultures with the National Art Gallery
May 11, 2022Internet Connectivity through the Wireless Bridging System
May 11, 2022Malaysia’s participation in Dubai Expo 2020 initiated the efforts towards making Malaysia’s branding known the world over. MOSTI and ASM proudly kickstarted the Marketing and Branding 5.0 MySTIE initiative through the very first Masterclass with Philip Kotler, the Father of Modern Marketing.
This masterclass received tremendous support from students in business and marketing courses, technopreneurs and entrepreneurs from small-medium businesses, and start-ups in various fields, such as education and medical & health sciences.
This event introduce five trend: data-driven marketing, predictive marketing, contextual marketing, augmented marketing, and agile marketing. The masterclass provided insights on new-age marketing and marketing technologies for humanity. This is a collaborative effort to prepare entrepreneurs in Malaysia on marketing and branding 5.0. In the future, various stakeholders will be engaged to realise Malaysia’s branding.