ASM ArtScience™ aims to nurture creativity at the convergence of the arts and the sciences.

To promote appreciation of the arts towards acculturation of science among Malaysians.

The ASM ArtScience™ Programmes
Under the ASM ArtScience™ Initiative, there are two subprogrammes that will be implemented as below:

The Branding

The Nautilus Shell is a symbol of proportional perfection. It is the most inspiring and energetic form known to humankind. The yellow colour of the shell symbolises sunshine, which is often associated with joy, happiness, intellect and energy. It evokes warmth, arouses cheerfulness, and is said to stimulate mental activity and to generate muscle energy.