ASM together with the Ministry of Sciences, Technology, and Innovation (MOSTI) organised a masterclass with the Marketing Guru, Philip Kotler to understand the integration of technological and business model evolution that aligns with the Marketing & Branding 5.0.
This masterclass’ target audience is traditional and digital marketers from industries and start-ups, as well as students and lectures of marketing and business. Philip Kotler shared critical insight on the strategies and tactics that attendees can employ to navigate through this challenging COVID-19 era successfully.
Philip Kotler is an American marketing author, consultant, and Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
Watch the masterclass here.