Integrated Technology in Marketing Bee Products: A Systematic Review on Its Role in Traditional Medicine

ASM Sc. J., 20(2), 2025

Published on October 27, 2025

https://doi.org/10.32802/asmscj.2025.1813

Author: Paula Mariana Kustiawan, Irfan Muris Setiawan, Sayekti Harits Suryawan and Asslia Johar Latipah

Abstract

Bee products have been widely known by the public as having medicinal properties. Various uses of bee products are also used as a mixture of traditional medicine. The marketing of bee products cannot be separated from the integrated technology of the process manufacture preparations as products or additional as traditional medicine. The marketing process using technology has also developed. This article will discuss the update of technology to support the marketing of bee products as traditional medicine. Methods of data collection using the search system Scopus, ScienceDirect, Garuda, WoS by using a systematic narrative review with related themes. Based on this study, the results or descriptions show that the presence of integrated technology in marketing bee products can increase consumer interest as a marketing strategy as traditional medicine. The impact of technological advancements on consumer behavio ur, marketing strategies, and production processes. This can be a reference for producers in determining marketing strategies for bee products in this technological era.

Keywords: bee product, Technology, traditional medicine