Anticipating the Evolution of Tourism Services in Albania: A Unified Approach of Picture Fuzzy Z-AHP & TOPSIS Techniques

ASM Sc. J., 21(1), 2026

Published on February 3, 2026

https://doi.org/10.32802/asmscj.2026.0026

Author: Robert Kosova, Evgjeni Xhafaj, Daniela Halidini Qendraj, Anna Maria Kosova, Neime Gjikaj, Alban Xhafaj

Abstract

This study offers a comprehensive analysis of tourism services in Albania through a survey-based approach, focusing on tourists' perceptions and satisfaction levels. The analysis employs two methods: fuzzy TOPSIS and fuzzy Z-AHP. The survey, which assessed tourists' views on the country's cultural heritage, natural attractions, and overall appeal, gathered data from a diverse group of both domestic and international visitors. Key findings reveal that tourists are attracted to Albania for its stunning landscapes, historical landmarks, and vibrant local culture. The insights from this study provide valuable implications for Albania's tourism industry, aiding stakeholders in enhancing service delivery and strategic marketing efforts. Policymakers, destination marketers, and service providers can utilise these findings to transform Albania's tourism landscape into a memorable and enticing destination for travellers worldwide.

Keywords: decision matrix, FNIS, FPIS, fuzzy TOPSIS, fuzzy Z-AHP, tourism services