The ASM logo comprises three main components: three green lines merging into one solid line, the lines' orbital form, and the three red dots.
The merging of three narrow lines depicts the combination of important components: science, engineering and technology towards a sustained innovation-driven environment.
The atom is a universal symbol of science; the ASM logo's orbital form is reminiscent of the orbital path of an atom's nucleus. ASM adopted this shape to signify science's role in empowering capacity-building and technological development.
The three red dots symbolise elements of innovation, process, and product of technology.
ASM's logo serves as its visual identity, representing its brand and values. It should be used consistently across all communication channels, including print, digital media, and merchandise, to maintain brand recognition and cohesion. It is crucial to adhere to these guidelines to preserve the integrity and professionalism of the organisation's brand image.
Any usage of the ASM logo requires prior approval. Therefore, please get in touch with us to provide details about your organisation, project, and the intended application of the ASM logo. This procedure ensures alignment with our brand standards and facilitates the appropriate use of our logo.
